Elevating Skincare Confidence: A Creative Refresh for Curology
As Creative Director, I spearheaded a brand refresh project for Curology, a leading online personalized skincare company. Curology empowers individuals to achieve clear, healthy skin through custom-curated routines
and expert guidance.
and expert guidance.
Our mission?
To develop a captivating creative concept that reflected Curology's personalized approach and focus on
individual confidence.
individual confidence.
Visual Identity
Color Palette – A dynamic and optimistic color palette was chosen to reflect the positive transformation achievable with Curology. The palette incorporates vibrant hues alongside calming, natural tones to represent the science and personalization behind the brand.
Image Treatment
Photographs would feature a modern, editorial aesthetic with a focus on close-up shots of diverse models showcasing radiant skin. Subtle creative treatments are applied to add a touch of whimsy or visual intrigue.
Storytelling through Photography
Social media is a key element, utilizing photo-driven content to capture user attention.
The campaign explores themes of transformation. Before & After photos showcasing the positive effects of Curology.
Personalized Journey
Images depicting individuals interacting with Curology's online platform and receiving their custom products.
Science & Expertise
Photos can highlight consultations with dermatologists and the science behind Curology's formulas.
Expected Outcomes:
Increased brand awareness and engagement on social media platforms.
Enhanced perception of Curology's effectiveness and personalized approach.
Drive traffic towards the Curology website and encourage user signups.
Curology
Creative & Brand Concept
Creative & Brand Concept
Reimagine Your Skincare Journey (Digital Campaign & Social Media)
Thanks!
