Challenge:
Elevating the Luxury Brand
e-Comm User Experience
e-Comm User Experience
1. Cluttered interface leading to low user satisfaction and navigation difficulties
2. Suboptimal homepage with poor engagement metrics
3. Inefficient seasonal promotion strategies
4. Complex and lengthy customer shopping funnel
5. Need for integration of cutting-edge technologies (CGI, augmented reality)
6. Requirement to integrate with the existing BluePort commerce platform
Strategic UX Design
Our mission was to transform DesignerLooks.com into a seamless, engaging, and technologically advanced platform that truly reflected its luxury brand identity.
I spearheaded a comprehensive redesign initiative, focusing on:
User-Centric Redesign
Cross-Functional Collaboration
Innovative Technology Integration
Data-Driven Optimization
Approach
1. User-Centric Redesign
Conducted extensive user research to understand pain points and preferences
Developed detailed user personas and journey maps
Created wireframes and interactive prototypes using Figma
Implemented A/B testing roadmap to validate design decisions
2. Cross-Functional Collaboration & Brand Strategy
Led a multidisciplinary team of designers, developers, and marketers
Partnered with business strategy to align UX goals with overall business objectives
Collaborated with digital marketing to create cohesive campaigns across various channels (print, digital, animation, experiential)
3. Innovative Technology Integration
Incorporated CGI and augmented reality features to enhance product visualization
Seamlessly integrated new features with the existing BluePort commerce platform
Developed a mobile-first approach to cater to on-the-go luxury shoppers
4. Data-Driven Optimization
Utilized Content Square data to identify and address homepage engagement issues
Optimized the customer shopping funnel based on user behavior analysis
Implemented a streamlined approach to seasonal promotio
5. Personalized User Journeys:
Created tailored user experiences based on browsing history and user preferences
Key Design Solutions
Streamlined Homepage:
Redesigned the homepage to prioritize key content and improve engagement
Intuitive Navigation:
Implemented a user-friendly navigation system with clear categories and filters
AR Product Visualization:
Developed an AR feature allowing users to visualize furniture in their homes via mobile devices
Optimized Checkout Process:
Streamlined the purchasing funnel to reduce cart abandonment
Innovative Problem-Solving
This transformative project showcased the power of strategic UX design in driving business growth, enhancing brand perception, and creating memorable user experiences in the luxury e-commerce sector.
Results
The strategic UX redesign of DesignerLooks.com yielded impressive results:
Increased User Engagement: +14% improvement in overall user engagement metrics
Higher Conversion Rate: +8% increase in conversion rate
Improved Feature Adoption: +20% adoption rate of new features, including AR visualization
Significant Traffic Growth: +130% increase in website traffic
Memorable Experience: "DesignLooks AR"
The crowning achievement of the redesign was the "DesignLooks AR" feature. This innovative tool allows customers to:
Use their mobile phones to scan their living space
Virtually place DesignerLooks furniture in their homes
Adjust colors, sizes, and positions in real-time
Share visualizations with friends and family
Seamlessly add items to cart directly from the AR view
THANK YOU
